There can be no doubt that the success of the Accurate brand was partly because of wide choice of available designs and partly because of its superior craftsmanship which has produced this high precision timepiece. Just like in any piece of music there must be harmony among the various musical instruments and movements for it to receive a favorable reaction.

The same principle can be applied to watch craftsmanship: it is harmony between precision and elegance in each Accurate Watch which holds the key to its outstanding success. In recognition of the musical parallel all Accurate series are named after musical terms, namely Opera, Harmonic, Symphony, Allegro, Concerto, Choral Libertto and Tenor.

Today Accurate features a wide choice of modern and classic designs and spans over more that 300 Quartz and automatic models for both women and men. “Watches that are composed. Not made”. This is the new slogan of Accurate Watches and its holds true because Accurate watches are really exceeding their market share every year.

The Second major product dealt with is Adidas Sport Watch. Up to 1994, Adidas was only an International brand for shoes, sportswear and football, etc., but in 1994 Adidas AG, Germany, introduced Adidas Sport Watches Globally. Their market survey revealed that in Saudi Arabia, Universal Time & Elect. Co. has successfully marketed Accurate Watches and have adequate facilities and human resource available to be selected for this reputed brand.

Universal Time was appointed agents for Adidas Sport Watches in the Kingdom of Saudi Arabia. Universal Time successfully introduced Adidas Sport Watches and Through the continued support of Adidas AG, Germany, they have achieved reasonable success in these watches as well.

The third major products is Orax, which is assembled in Hong Kong with Swiss Quartz Movt. The Orax Watches are also getting popular in Saudi Arabia. Universal Time has not only been successful in marketing various watches but are also distributing Renata Batteries of Switzerland for more than 10 years and have maintained the highest share of sales in the market.

The reason behind the success of Universal Time & Elect. Co. is their high esteem for consumers and this is the motto of Universal Time. The believe in quality product and excellent service whether it be during the sales or after sales. Especially after-sales service is the backbone of their success. Their consumer always get satisfied with the Service and they feel price in using Universal Time’s products.

Universal Time also values its dealers and customer because only through their support and cooperation has this success been made possible. On the occasion of its 10th anniversary luncheon conferences were organized at Inter-Continental hotel Jeddah and Green Palace Hotel, Madina, in February 1999 respectively. This was in recognition and appreciation of dealers’ loyalty, support and continued patronage. More than 450 dealers participated in these luncheons conferences with the presend of Sheikh Mohammad Yaslam Bakhamis, Director of Universal Time. At the end of the conference gold was distributed among the successful dealers for 1998’s last quarter Gold Scheme. Forty-four dealers qualified for this scheme and were presented gold.

In the contemporary market where to sustain the present growth level seems somehow difficult Universal Time has been able to set ambitious and incremental budgeted sales target every year which is the biggest indicator of its success in the market.